ABSOLUT RUBY RED was introduced in 2006, just a few years after the success with the other citrus flavored members of the family ABSOLUT CITRON and ABSOLUT MANDRIN. The name ABSOLUT RUBY RED is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!

 

The main ingredients in ABSOLUT RUBY RED are ABSOLUT VODKA and grapefruit flavor. ABSOLUT VODKA is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the grapefruits are as natural as the rest of the ingredients